How To Build Your Own Skincare Routine

I also created a YouTube video on this topic.

As a makeup artist and a licensed Esthetician I get a lot of questions about what one has to do with the other. I used to work at Sephora in the skincare, and it would always baffle me how people would come into the store willing to spend $500 on makeup, but were appalled when I tried to introduce them to a $30 cleanser. The truth is makeup is a quick fix. You notice an instant difference in the mirror when you put on foundation. Skincare isn’t the same in that regard. Skincare takes commitment and time to notice a difference; however, it can end up being one of the best investments you’ll make. So I’m here to help you build your own customized routine.

First things first… I want you to answer these two questions.

  1. How would you describe your skin?
    • Shiny
    • Bumpy
    • Flaky
    • Dry
    • Red
  2. What is your primary concern with your skin?
    • Acne
    • Fine Lines & Wrinkles
    • Discoloration

There are obviously a lot more ways to answer those questions, but those are some of the common answers I’ve heard to them.

After answering those questions you have a pretty good place to start looking at products. In a basic skincare routine you will always have these three steps:

  1. Cleanser
  2. Toner
  3. Moisturizer

If you’re a really low maintenance person and three steps is too much to start with you can forgo the toner and splash your face with cold water after you’re done cleansing.

Once you’ve gotten a handle on the basic skincare routine you may want to add in additional products to further address your concerns. If you’re wanting to prevent or address aging I would always recommend investing in a serum and eye cream. If hyper pigmentation and discoloration are you concern, I’d look into chemical exfoliators and serums. Or if acne is your concern I would look at spot treatments, masks, and chemical exfoliators.

The Next Step…


This is by far the most time-consuming part of the process. We are blessed now days with the internet that contains endless reviews on products, so take advantage of them. One of my favorite places to look for skincare is on simply because they have a great tool in the skincare section to do research. You will take your answers from the questions you answered about your skin and select those words when Sephora asks you. Or if you’re wanting to just use google, type in “cleanser for (fill in the blank with your concern)”. Do that for a cleanser, toner, and moisturizer and you will have a pretty good grip on what products would best suit you.

Tips to Help You:

  1. Feel free to mix and match products from different brands. Each brand has a few products that they specialize in, so picking the best product from three different brands won’t cause any issues.
  2. Try Samples… I do say this with a disclaimer. As a previous employee at Sephora I know nothing is more annoying then someone asking for 6 samples at once. Try to stick to three each time you go in, and don’t become someone who abuses Sephora’s generosity.
  3. Invest more in your moisturizer… In the basic skincare routine a moisturizer is what’s going be on your skin the longest, so it really is worth investing into a good quality one.
  4. Some of my personal favorite Brands – Products
    • Cleansers
      • Boscia
      • Kate Somerville
      • Farmacy
      • Lancome
    • Toners
      • Fresh
      • Kate Somerville (specifically Clarifying treatment toner)
    • Moisturizers
      • Caudalie
      • Belif
      • First Aid Beauty


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